EP123: Your Perception Is Not Reality

You may think that you are making the right decisions when it comes to your services, marketing, and sales calls. I am here to tell you that your thoughts about what is right for your business, may actually be totally wrong.

In this episode, we discuss: 

• The inspiration behind this particular episode 
• Why you need to stop doing tasks that you are not an expert in
• The benefit to recording every sales call you have with clients
• Being creative, not cute
• Why the fonts you use in your marketing can make or break you
• Creating products and services based on what people want
• The best way to survey your clients
• Why - “If you build it, they will come” - is bs advice 

Mentioned:

Book: Cashfortizing

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