EP122: What Kind Of Salt Are You?

Tonight's Episode

What does salt have to do with your business? If you want to separate yourself from other contractors, then listen to today’s episode for a different perspective on how to do just that. 

In this episode, we discuss: 

• Why your “quality” doesn’t actually set you apart from anyone 
• Being a special kind of salt - don’t be regular salt
• Finding solutions to problems that haven’t been solved yet
• Creating special offerings in order to fill in the gaps
• The quickest path to success
• What happens when companies stop innovating
• How to find out where your competitors are failing 
• The benefits to being first to market

Links to Resources:

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