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Starting as a framing carpenter in 1988, Rick has worked in every aspect of the building industry, including picking up garbage on construction sites to working as a GM for a large custom home builder. In 2005 Rick started offering sales training and management coaching and launched Builder Lead Converter (BLC)- a builder’s perfect sales assistant in 2020. Builder Lead Videos rolled out in 2025 and Project Qualifier, an AI pricing tool in mid- 2026. Builder Lead Converter Attracts, Captures & Converts high-quality leads for its builder partners so they can pick & choose their clients and jobs.