EP86: How To Think About Sales

Tonight's Episode

Sales is not what 99% of Contractors think it is. Sales is not about convincing prospects for YOUR benefit. It is about persuading them for THEIR benefit.

In this episode, we talk about:

Why you need to change the framework in which you view sales
Quality - It is important but it does not sell jobs
Making a personal connection
Not trying to convince people to like or hire you
What you need to do in order to create that connection with the prospect
Connecting to other humans on an emotional level

Links to Resources:

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