EP53: Fishing For Clients

Just like you can’t catch bass without the right bait, you can’t attract your target audience without the right marketing. Listen in to learn how to scale your marketing, leverage data, and start reeling in your ideal clients!

In this episode, we talk about…

• Why your marketing must focus on specific clients, not just what you can get
• The importance of knowing where your audience hangs out
• Changing your marketing and the position of your business to catch your ideal client
• Advice to review your top 10 clients to narrow down patterns of your target market
• Suggestions to test and record which marketing strategies attract your ideal client
• You can’t scale referrals but you can scale your marketing effort
• Understanding the value of ads and the quality of leads
• Business is all about making decisions based on data, not emotions
• Tips for finding your customers and improving your ad copy to reach them
• Remember: Test, Record, Adjust 

Links to Resources:

Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub

Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup

Facebook – https://www.facebook.com/hammerandgrindpodcast

Instagram - https://www.instagram.com/hammerandgrindpodcast/

Website – www.hammerandgrind.com

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