EP47: Using Blogs To Dominate The Competition

Blog posts are an easy way to build your SEO and your reputation as an expert in your field. Whether you’re answering customer questions, documenting the process of a project, or using video to show your services, learn how you can start using blogs today!

In this episode, we talk about…

• Inspiration from Marcus Sheridan and how he leveraged blogs to build his business
• What a blog is and different types of blogs for your business
• Advice for creating a schedule to consistently write and publish blogs
• Different categories of blogs:
  • FAQs: Answer the most frequently asked questions
  • Processes: Help customers understand what to expect on a project
  • Search Service: Offer free advice, answer questions, be the expert
  • Case Studies: Summary of a project including costs, challenges, outcome
• Tips for using videos for blogs and creating a YouTube channel for your business
• Suggestions for using email to build SEO and increase traffic to your website
• Examples of preconstruction homework to send to customers
• Other ways to leverage blogs and build your reputation as an expert 

Links to Resources:

They Ask, You Answer by Marcus Sheridan - https://amzn.to/3rufq2p

Learn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclub

Facebook group - https://www.facebook.com/groups/thecontractorprofitgroup

Facebook – https://www.facebook.com/hammerandgrindpodcast

Instagram - https://www.instagram.com/hammerandgrindpodcast/

Website – www.hammerandgrind.com

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